Building a home gym has never been more popular. Whether you're looking to lose weight, improve your cardiovascular fitness, build strength or simply stay active without paying for a gym membership, investing in quality fitness equipment can completely transform your workouts.

Two names dominate the connected fitness market: NordicTrack and ProForm.

Both brands are powered by the award-winning iFIT ecosystem, both manufacture treadmills, exercise bikes, rowing machines and ellipticals, and both are designed by the same parent company. Yet they target slightly different users.

So which brand offers the better value? And which products deserve a place in your home gym?

Let's compare them.

At a Glance

What Do NordicTrack and ProForm Have in Common?

Many people don't realise these brands are closely related.

Both feature:

• iFIT compatibility

• Automatic speed, incline and resistance adjustment during workouts

• AI Coach

• SmartAdjust™ technology

• ActivePulse™ heart-rate training

• Thousands of instructor-led workouts filmed across the world

• Bluetooth connectivity

• Integration with Apple Health, Garmin and Strava

• Excellent warranties on selected products

• Folding options on many treadmills

In fact, your iFIT membership works seamlessly across both brands, allowing you to switch between machines without losing your progress.

NordicTrack's Unique Selling Point

NordicTrack has built its reputation around creating premium connected fitness equipment.

Rather than simply providing a machine to run or cycle on, NordicTrack aims to recreate the experience of training outdoors or in a professional studio.

What makes NordicTrack special?

• Larger HD touchscreens

• More powerful motors

• Higher maximum inclines

• Decline capability on many treadmills

• Automatic trainer-controlled adjustments

• Commercial-grade construction

• Premium cushioning systems

• Luxury finishes

Its biggest innovation is combining intelligent hardware with iFIT's software.

As your trainer climbs a mountain in Switzerland, your treadmill automatically changes its incline. If you're riding through Mallorca, your bike adjusts its resistance to match the terrain without touching a button.

SmartAdjust™ even learns how you train and begins automatically tailoring future workouts to your preferred intensity, while AI Coach creates personalised plans that evolve with your goals.

ProForm's Unique Selling Point

Where NordicTrack focuses on premium performance, ProForm focuses on bringing smart fitness to more homes at a lower price.

That's why ProForm has become one of the UK's best-selling fitness brands.

You still receive:

• iFIT compatibility

• Automatic trainer control

• Interactive workouts

• Bluetooth connectivity

• Foldable designs

• Solid engineering

The biggest difference is that ProForm typically uses:

• Smaller displays

• Slightly less powerful motors

• Simpler frames

• Lower maximum inclines

• Fewer luxury features

For many users, these differences have very little impact on everyday workouts, making ProForm one of the strongest value-for-money choices available.

Technology Comparison

NordicTrack

★★★★★

NordicTrack leads the market in connected fitness technology.

Many premium models include:

• Large rotating HD touchscreens

• Automatic incline and decline

• AutoAdjust speed control

• SmartAdjust™

• ActivePulse™ heart-rate training

• AI Coach

• Streaming entertainment on supported models

• Premium speakers

Everything feels designed to deliver a commercial gym experience from home.

ProForm

★★★★☆

ProForm uses exactly the same iFIT platform but packages it into more affordable equipment.

Depending on the model you'll find:

• Tablet holders or integrated touchscreens

• Bluetooth connectivity

• Automatic trainer control

• SmartAdjust™

• AI Coach

• ActivePulse™

The software experience remains excellent—the main differences are the hardware specifications rather than the workouts themselves.

Specification Comparison

Treadmills

NordicTrack

Premium running deck

More cushioning

Higher horsepower motors

Faster maximum speeds

Incline and decline on many models

Larger screens

Ideal for:

• Serious runners

• Marathon training

• High weekly mileage

ProForm

Excellent cushioning

Reliable motors

Folding SpaceSaver designs

Interactive workouts

Smaller footprint

Ideal for:

• Walking

• Jogging

• Weight loss

• General fitness

Exercise Bikes

NordicTrack shines here.

The famous Commercial Studio bikes include both incline and decline, making climbs and descents feel remarkably realistic.

Many ProForm bikes instead focus on resistance adjustment without incline, helping keep prices lower while still delivering immersive iFIT workouts.

Rowers

Both brands deliver smooth magnetic resistance and automatic trainer adjustments.

NordicTrack generally offers more premium construction and larger displays.

ProForm offers exceptional value for casual and intermediate users.

Best-Selling NordicTrack Products

NordicTrack Commercial 1750 Treadmill

Often considered the benchmark premium home treadmill.

Why it's popular:

• Commercial-quality motor

• Automatic incline and decline

• Large touchscreen

• Excellent cushioning

• Foldable design

• Perfect for walking and running

This remains one of the most highly recommended treadmills for serious home users.

NordicTrack X24 Studio Bike

Designed for immersive studio cycling.

Highlights include:

• Incline and decline

• 24 digital resistance levels

• Large HD touchscreen

• Automatic resistance control

• Quiet magnetic flywheel

Perfect for replacing expensive spin classes.

NordicTrack RW900 Rower

A premium rowing experience featuring:

• Silent magnetic resistance

• Full-body workouts

• Automatic resistance changes

• Interactive coaching

• Large HD display

Best-Selling ProForm Products

ProForm Carbon Pro 2000 Treadmill

A fantastic value smart treadmill offering:

• Folding design

• Interactive iFIT workouts

• Automatic speed adjustment

• Strong motor

• Excellent running comfort

Ideal for families and regular runners.

ProForm Carbon Pro 10 Studio Bike

One of the UK's most popular smart bikes thanks to its balance of affordability and features.

Why buyers love it:

• Smooth magnetic resistance

• Compact footprint

• Automatic trainer control

• Quiet operation

• Great value

ProForm Carbon E7 Elliptical

A favourite for low-impact cardio.

Benefits include:

• Comfortable stride

• Quiet operation

• Automatic resistance

• Full-body training

• Excellent for rehabilitation and weight loss

Which Brand Offers Better Value?

This depends entirely on your priorities.

Choose NordicTrack if you want:

• Premium build quality

• Larger touchscreens

• Maximum performance

• Higher specifications

• Commercial gym experience

Choose ProForm if you want:

• Outstanding value

• Smart connected workouts

• Reliable equipment

• Lower purchase price

• Great all-round fitness

For many households, ProForm delivers around 85–90% of the premium experience at a significantly lower cost, making it one of the best value brands available.

Which Brand Is More Effective?

The truth is that effectiveness doesn't come from the logo on the machine.

It comes from consistency.

Both NordicTrack and ProForm use the same iFIT training platform, giving users access to more than 10,000 trainer-led workouts, adaptive coaching, personalised plans and automatic machine adjustments. Those features help remove the guesswork from exercise and make it easier to stay motivated over the long term.

Final Verdict

If your budget allows, NordicTrack offers the more premium ownership experience. Better displays, stronger motors, incline and decline functionality, and commercial-grade engineering make it the ideal choice for serious fitness enthusiasts or anyone wanting the closest experience to a high-end gym.

However, ProForm shouldn't be overlooked. It delivers many of the same intelligent features, uses the same iFIT platform and provides exceptional value for money. For beginners, families and anyone looking to create an effective home gym without overspending, ProForm represents one of the smartest investments available.

Ultimately, there isn't a single winner.

If you want the very best technology and specifications, choose NordicTrack.

If you want the best balance of price, performance and everyday usability, choose ProForm.

Either way, you'll be investing in equipment designed to keep you motivated, challenged and progressing towards your fitness goals for years to come.